OUTPUT: Instagram Carousels, Super Graphics and Motion pieces
ROLES Art Director/Designer
The ‘GRIND IS YOURS’ campaign is a partnership with the Detroit Lions to reignite the spirit of community. We show the youth that ANYONE can achieve greatness!
PROBLEM?
The community has stopped coming together due to unsafe spaces, covid-19, and social media.
SOLUTION
To bring the youth back outside.
We want to reignite the spirit of community. Some of the greatest athletes started with nothing, but anyone can achieve greatness. This campaign is to show today’s youth that they can rise above challenges and build something to be proud of.
MESSAGE
THE GRIND IS YOURS. GO OUT AND MAKE IT HAPPEN.
MOTION DESIGNERS: Julia Hosang, Natalie Bazydlo
COPYWRITER: Natalie Bazydlo