THE GRIND IS YOURS

PROJECT BRIEF

Create a brand campaign targeting boys ages 14-17 who haven’t been able to go out and participate in sports due to COVID-19.  This campaign includes Motion Graphics, Social Posts, and Super Graphics that could be used with the Detroit Lions and for youth.  
TARGET

The ‘GRIND IS YOURS’ campaign is a partnership with the Detroit Lions to reignite the spirit of community.  We show the youth that ANYONE can achieve greatness!

The goal of this campaign is to bring the youth back outside.

We want to reignite the spirit of community.  Some of the greatest athletes started with nothing, but anyone can achieve greatness.  This campaign is to show today’s youth that they can rise above challenges and build something to be proud of.
ROLES

ART DIRECTOR/DESIGNER

Destiny Smith

MOTION DESIGNERS 

Julia Hosang, Natalie Bazydlo

COPYWRITER

Natalie Bazydlo

SOFTWARE

Photoshop
Illustrator
Indesign
After Effects 





PALLATETYPE

INSTAGRAM CAROUSELS

SUPER GRAPHICS


MOTION GRAPHICS


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