KINETIC TYPE

PROJECT BRIEF

Create a motion design project that is a typographical exploration that uses words of a 45-second clip metaphorically.TARGET

It was an experimental process for me, beginning with submerging myself in a creative space and finding audio that captured someone’s thoughts on the creative process.  I chose an audio clip from King Princess, discussing the inspiration behind their song “Pussy is God.” I spent a lot of time in the research phase, which included creating low-fi wireframes, type studies, and experimenting with how typography could serve as a metaphor. The entire video was created using Adobe After Effects. I believe this sequence successfully shows a visually engaging experience that shows metaphors within type in a simplistic way.  
ROLES

MOTION DESIGNER

SOFTWARE

After  Effects

PROTOTYPES