826 JUNEAU

PROJECT BRIEF

WHAT IS 826?

The 826 National Brand is a non-profit organization dedicated to supporting under-resourced students from the ages of 6-18. This non-profit helps students develop their creative and expository writing skills, as well as helping them become superheroes with reading.  Due to the retail spaces some of these stores live in, many 826 stores have a ‘front.’  Such as the 826CHI, a store that sells spy supplies, but in the back, you’re kicking crime’s butt by becoming a better reader and writer!
TARGET

MISSION STATEMENT

Here at 826//JUNEAU, we teach young people the world of storytelling.  These nature-loving youngsters can utilize their skills and find a new sense of belonging within their world.  A comfy, cozy, and colossally fun world awaits these little critters!

PROMISE STATEMENT

The 826//JUNEAU sheds new light on educational endeavors by teaching a new generation of curious critters!
ROLES

Designer // Motion Designer

SOFTWARE

Illustrator
Photoshop
Indesign






MAIN LOGO




LOGO VARIATIONS




TYPEFACESCOLOR PALETTE




ASSETS






STATIONERY






HOME & VEHICLE





PRODUCT




CAMPAIGN POSTERS