GW OUTLET!  

PROJECT BRIEF

 Create a rebrand for the Gardner White Clearance Center.
TARGET

The focus for this Clearance Center rebrand is to highlight that one of a kind find !  Shopping isn’t about just getting something for now, it’s getting something that will last forever.  The GW Outlet!  brings a friendly appeal to this new shopping adventure.
ROLES

DESIGNERS

Destiny Smith, Kennedy Noble, Natalie Bazydlo

COPYWRITER

Destiny Smith, Natalie Bazydlo

SOFTWARE

Illustrator
Photoshop
Figma


BRAND PILLARS
LIVE MORE, PAY LESS

Shop smarter to save bigger.

Value worth coming home to. SAVE TIME, SAVE MONEY

Fast finds for real life.

Where every pick pays off. LUCKY FIND, LUCKY PRICE

From quick stop to big score, walk out with a win.

ESSENCE STATEMENT

Gives you time, saves you money, and feels like luck.



MAIN LOGO



COLOR PALETTE




ASSETS





STATIONERY

VEHICLE





SUPER GRAPHICS




SIGNAGE  &  PRODUCT





WEB